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Archive for the ‘government translations’ Category

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Hello everyone! Wow, so much going on lately; so much to tell you!

With immigration reform as well as health care reform (“ObamaCare”) happening right now, there are great opportunities in the United States for those serving  or expanding  their  businesses to reach multilingual communities. We have had requests already from companies looking to translate materials – marketing, procedural, instructions, and health insurance forms – into Spanish.

And the need for translation doesn’t end there. Training materials, banking and financial business, mortgage and credit-related services… when you think about it, almost every thing you see or hear in English is needed, or soon may  be, in Spanish, too.

It’s an exciting time for many reasons. Keep in mind  that we can help you with all of your translation needs, including those ATA Certified Translations required by the US federal government for filing documentation or by  USCIS for various types of visas.

And what about voiceovers? By working with select professional studios, we are fully capable of  producing  voiceover recordings  in foreign languages for phone  systems, video training, webinars, and online presentations.  For years, we’ve been having fun and seeing fantastic results with voiceover work.  You may want to think about this option for your business, for the video on your website or even something as simple as outgoing phone messaging.  You may wish to subtitle it/caption it or add audio and captions in a foreign language.  Every time you invest in a little translation you get a lot of return on that investment! You are making it easier and faster for your customers to find and communicate with you – the first step in growing a business!

To help our clients market more globally, last month we added a press release distribution service to our menu of services.  This is a quick and affordable way to keep your customers informed and generate new business. Check it out here http://www.abnewswire.com/pressreleases/same-message-many-worlds-galindo-publicidad-inc-can-help-you-now-say-what-you-mean-in-their-language-and-in-their-media_4334.html. Or email us and we can go over the benefits of this service with you.

Never will there be a better time to start (or expand) translating your message. With a global economy and emerging markets and with domestic comprehensive immigration and health care reform all occurring right now, I cannot encourage you enough to jump on the opportunities. Many of you are working on your 2014 budgets at this time, so why not earmark some of those marketing dollars for translation services and reap the rewards that come with expansive, proactive thinking? Drop me a line me and let’s discuss which of our services will be your best fit; I love working closely with our loyal clients and watching your business grow.

One last exciting thing: we are opening an office in booming Querétaro, Mexico in 2014! Stay tuned as more services are brought to you and your clients… and should you be traveling to Mexico we hope you will come by and see us!

All the best,

Martha

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Barack Obama was reelected to serve another four years as President of our great country. Political pundits say that it was the Hispanic vote that won him the election, and that it was Governor Mitt Romney’s inability to relate to that same Latino/a population–an ever-increasing demographic in the U.S.–that lost him his bid for the Presidency.

Now, I’m not relaying this from a political perspective, but rather a business one. If there was ever any question about the collective power of US Hispanics, especially purchasing power, the election just quashed it. Your Spanish-speaking customers represent the fastest-growing segment of the consumer market. Their voices are growing stronger:  are you speaking to them?

Controversial or not, the best way to speak to them is in their native tongue! The business that seizes the advantage by translating marketing materials and ad campaigns specifically for their Spanish-speaking customer is the enterprising business that will succeed. We offer you this key tool: the professional translation services you need to leap ahead and to the top. You have a competitive nature when it comes to your business, don’t you? I sure do.

Accurate, streamlined messaging that speaks directly to your potential customer in their native language will not only keep you current with our increasingly globalized market, but will supercharge you so far ahead of the competition, they’ll be eating your dust (so to speak)!

Our eyes naturally seek out the language we know; our ears listen more intently to words spoken in our own language. A matter of meaning, of semantics. A matter of cultural understanding. In marketing communications we understand that our hearts have a role to play.  Really, what could be more forceful than reaching out to your customers in their own language(s)? It shows those customers that you are willing to work for their business. As a consumer myself I notice that extra effort and tend to award my own purchasing choices to the companies that have gone the ‘extra mile’ for me.

Our experienced, industry expert, multi-lingual translators love to see your progress and help you succeed. We ensure the nuance, style, and tone of your message is consistent, subtle or strong, with no hit and miss approaches. In fact, we cannot afford to be less than perfect!  The global-language-services market has grown to a 33.5 billion-dollar gorilla. Galindo Publicidad is one of the more than 20 thousand small pieces of the global puzzle, and we must compete for your business just like you compete to keep your existing clients and attract new ones.

We compete by being the best. Let us help you tell the world that your business is the best, too!

But don’t wait too long. 2013 is here and you have the opportunity to rocket your company’s profits with one very simple yet vital tool: PROFESSIONAL TRANSLATION SERVICES.

Wishing you the best for 2013 and beyond,

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As 2011 is coming to an end, I have been reflecting on the amazing year we have had here at Galindo Publicidad. And it’s always satisfying to know that whatever is new and exciting for us means new possibilities in growing your business, too!

Some of the best news we’ve had this year is in our strategic partnerships. Through our alliance with Don Quijote, we offer you Immersion Language courses around the world.  Through New Energy Horizons Regional Center, we can provide a fast track path to immigration for those of you living overseas who want to move to and invest in an existing and approved business in the U.S.  

Programs like these don’t just assist with fast, legal immigration, they attract the foreign capital to the U.S., creating jobs and helping to grow the economy and stabilize business ventures. Do you have friends who would like to make a life in the U.S as permanent residents?  Your associates or friends may thank you for telling them about an opportunity to cut through the lengthy and time-consuming red tape of the standard US immigration process.  Let’s talk! Let’s take advantage of win/win EB-5 programs like these!

In 2011 we also brought you news about the fastest growing consumer group: the U.S. Hispanic market. We assisted you in translating your message and your materials to languages that expand your market to… well the possibilities are endless.

I have given thought to our new clients this year as well as you who have been with us for years, and we are so happy wand proud we have been able to help you. As the holiday lights go up and the festive spirit fills the air, I feel such goodwill for all the peoples of the world. There’s not much need to translate Happy Holidays and Happy New Year – the sentiment speaks for itself!

Our 2012 New Year’s Resolution for the coming year is to remain right on point with new developments in translation and the technology used to make them accessible to you. We will be here to help you make your products and services available to a wider-than-ever target niche, through one of the most powerful tools you can use to engage any audience: skillful translation.  It’s going to be a great year!

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We have some great announcements!

We care about our clients and always try to stay informed about what’s happening with your target audiences. I felt so honored to be among the 150 Hispanic leaders at The White House this September for a briefing on Hispanic Affairs. This was in celebration of Hispanic Heritage Month. Among the topics covered were international trade, work, education, health, and immigration reform. I came away with some great ideas on how to better serve you!

Through the enormous power of partnership and alliance, successful communication can change our world. We believe there is, even in a tough economy, an emergence of global thinking and sharing. and we work hard to develop strong strategic partnerships. Partnerships that bid and fulfill projects all over the nation.  The need for translation just keeps growing and there will never be a better time than now to position your organization to a multilingual, global market. I’ll tell you more about some of these projects next time.

There is so much to tell you this time! Many of you have asked for this, and we did it for you—we now have Paypal on our website, making it easy and fast to get your projects going. http://www.translationsandmore.com/quote.html

 And we have added a QR code (those funny-looking black and white squares you’ve seen popping up lately) to our blog. It’s very cool—you can scan information about us and how we can serve you—by saving it to your smart phone you can read it at your leisure!

We can help you get started with your translation needs so you can compete in an ever-growing multilingual world. Call us, click to us, or leave us a message and see how translating your materials can be one of the smartest decisions you could ever make.

PS—Come to the Galindo Publicidad quote page to get an estimate for your project. Oh, and in case you have not downloaded it yet, there is a free app that scans QR codes; you can get it here: http://www.appbrain.com/app/barcode-scanner/com.google.zxing.client.android

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Hello Friends!

We now have a Facebook Page! Our page is named, of course, Galindo Publicidad Inc. Check it out and you can ‘like’ us, almost as much as we like you!

So here we are, in the 8th month of the fiscal year. Are you using your marketing and communications budgets to the best potential? It’s interesting (to me, anyway), Galindo Publicidad is a translation-service company, and we have a marketing budget just like everyone else. Part of that budget is earmarked for getting our own message out!

We are experts in helping you maximize your growth potential through multi-cultural marketing.  In any language. As global services are becoming more the norm than the exception, marketing your product or services to consumers or businesses who speak languages other than English is critical.

Vice-president of the International Federation of Translators, Jiri Stejskal, tells a story about a “Please Do Not Disturb” sign that hung on the door of a hotel room where he stayed some years ago. The flip side of the sign read: Please Disturb. Oops! Not exactly what the hotelier had mind! A perfect example of how a translation company can eliminate confusion and embarrassment.  It was Mr. Stejskal’s first visit to China, and he remembered taking many photos of the “funny English” he found in Beijing and other cities.

Since then he has traveled to China several more times and has noticed the “funny English” decreasing. “The changes are really enormous,” he says, “Translation in China now has a much better standing in the world.”

Most of us  have traveled and seen plenty of “funny language” examples.

Let us help you position your company in a global way. Contact us (you can use our new Facebook page!) for advice and estimates on translation or narration services. These services are our Bread and Butter. Questions are handled quickly and personally and we take pride of our customized service.  Why not use every penny of this year’s budget! Get firm estimates and build translation services in to next year’s budget and you won’t be left out of some of the fastest growing consumer markets in the world.

Tapping into multilingual and global markets can be a very, very profitable thing.  Do not miss it.

Always the best,

Martha

PS—Our Facebook page has interesting snippets, links, and some great cartoons!

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More exciting news—we have just partnered up with one of the best Spanish language schools, don Quijote! This is a fabulous school that offers the very finest in-country Spanish courses, both in Spain and Latin America. In-country language courses immerse you in not just in the language, but the culture, too, giving you a true experience of the roots and heritage of the language you want to learn. And total immersion (you can decide how long) is also the fastest way to learn a new language.  It’s not like me to be ‘sales-pitchy,’ but really, sign up now, because the summer courses fill up the fastest.

Why Spanish? Well, let me ask you this, do you know what this sentence:   Nos interesa adquirir 100 piezas del modelo…. says? If you don’t, you may be losing business, because this customer just asked you for 100 pieces of your product! Spanish is spoken by nearly 500 million people, it is second only to English in international communication, and is the third most-spoken language in the world, after Mandarin Chinese and English. Moreover, since Hispanic consumers are the fastest-growing market segment in North America—see my previous Blog  “Is Hispanic Purchasing Power Showing You the Money?” for some stats—learning Spanish translates to good business thinking.

  • Spanish is an official language of the UN and its organizations.
  • Spanish is the mother tongue of approximately 388 million people in 21 countries.
  • Hispanic population in the USA has grown by 60% in just one decade and their buying power is expected to exceed $1.3 trillion by 2015 according to Hispanintelligence®.

If these aren’t reasons enough to learn or refresh your Spanish as soon as you can, think about this: some  may even want to translate Lady Gaga lyrics for practice. I write this as a joke, but there is something to be said for keeping up with what younger generations are interested in. After all, their purchasing power is no small thing, either!

We have been planning to affiliate with language schools for some time and we took the time to search out the schools we feel good about recommending to you. don Quijote measures up to our standards and I am pleased and excited to announce our affiliation. Spanish is just the beginning. Watch my blog for more languages as we continue to form key partnerships with educators in some of the most beautiful parts of the world.

So check out don Quijote (their site gives many more reasons, culturally and economically, to learn Spanish) and when you are ready, we will help you get going. Whether you go alone,  or with colleagues, classmates, family or friends, you’ll be saying “Let’s do this!” in Spanish very soon.

Yours in every language,

Martha

PS— Yes, don Quijote does offer online courses, as well.

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We’re so excited to be all moved and settled in to our new location! All the better to serve you.  If you already use our translation services, then you know that you never need to physically step foot in our door—well maybe a virtual step!—to be one of our valued clients.

Not doing business in foreign languages yet? Don’t let your competition leave you in the dust!

Here are four great reasons to get started now:

  •  No matter what the size of your business—from a one-person start up to a company that employs thousands—Galindo Publicidad makes it so easy to expand your market. With the simple step (there’s that step again!) of translating your marketing, customer service, legal, technical specifications materials, et cetera, into one, or many, languages.

 

  • You can start with this hemisphere, this continent or beyond; we translate to, and from, almost any language in the world.  And if we can’t, we’ll refer you to appropriate sources for help.

 

  • You can approach foreign speaking communities and markets with confidence. You wonder how to respond to inquiries about your business in other languages? No problem! Following up with your customers after you make a sale, providing technical support or instructions—any written documentation you need to support your business—we can translate it for you. And of course that includes multimedia and social networking platforms, too.

 

  • We want you successful and happy. We want you writing us letters like the one we received from a dear client a few days ago that just made my day:

 “Galindo’s on-time delivery was key in the meeting the aggressive deadlines induced by global time zone differences. Once again, Galindo comes through with on-time quality translations.” M. Rivera, Florida, USA

Take the next step for your business. Take it up a notch, get out there in foreign markets where opportunities are ripe for plucking and do the ‘happy dance!’ We’ll take good care of you and make it easy, easy, easy.  This is one step that translates to more business for you.

From your Translation partner,

Martha E. Galindo

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