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Posts Tagged ‘Translations’

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Hello everyone! Wow, so much going on lately; so much to tell you!

With immigration reform as well as health care reform (“ObamaCare”) happening right now, there are great opportunities in the United States for those serving  or expanding  their  businesses to reach multilingual communities. We have had requests already from companies looking to translate materials – marketing, procedural, instructions, and health insurance forms – into Spanish.

And the need for translation doesn’t end there. Training materials, banking and financial business, mortgage and credit-related services… when you think about it, almost every thing you see or hear in English is needed, or soon may  be, in Spanish, too.

It’s an exciting time for many reasons. Keep in mind  that we can help you with all of your translation needs, including those ATA Certified Translations required by the US federal government for filing documentation or by  USCIS for various types of visas.

And what about voiceovers? By working with select professional studios, we are fully capable of  producing  voiceover recordings  in foreign languages for phone  systems, video training, webinars, and online presentations.  For years, we’ve been having fun and seeing fantastic results with voiceover work.  You may want to think about this option for your business, for the video on your website or even something as simple as outgoing phone messaging.  You may wish to subtitle it/caption it or add audio and captions in a foreign language.  Every time you invest in a little translation you get a lot of return on that investment! You are making it easier and faster for your customers to find and communicate with you – the first step in growing a business!

To help our clients market more globally, last month we added a press release distribution service to our menu of services.  This is a quick and affordable way to keep your customers informed and generate new business. Check it out here http://www.abnewswire.com/pressreleases/same-message-many-worlds-galindo-publicidad-inc-can-help-you-now-say-what-you-mean-in-their-language-and-in-their-media_4334.html. Or email us and we can go over the benefits of this service with you.

Never will there be a better time to start (or expand) translating your message. With a global economy and emerging markets and with domestic comprehensive immigration and health care reform all occurring right now, I cannot encourage you enough to jump on the opportunities. Many of you are working on your 2014 budgets at this time, so why not earmark some of those marketing dollars for translation services and reap the rewards that come with expansive, proactive thinking? Drop me a line me and let’s discuss which of our services will be your best fit; I love working closely with our loyal clients and watching your business grow.

One last exciting thing: we are opening an office in booming Querétaro, Mexico in 2014! Stay tuned as more services are brought to you and your clients… and should you be traveling to Mexico we hope you will come by and see us!

All the best,

Martha

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It may be baseball season, but you might have a more important ‘pitch’ on your mind. You know that the Hispanic consumer group is the fastest growing market in the United States. In 2011 US Hispanics numbered 52 million (up from 50.5 million in 2010).  It is the fastest growing segment of the consumer market and has increased 3.1% since 2010. So, you’ve made the excellent business decision to market directly to this community by translating your marketing materials into Spanish. But how do you begin?

Glad you asked, because this is where we can help you!  There are some very practical guidelines to keep in mind when hiring a translation company:

  • Do your homework – you need a translation company with staff that understands the culture as well as the language – remember, over 20 different countries are considered Hispanic; who are you trying to reach? Be careful not to lump all Hispanics together, there are cultural differences that affect buying habits.
  • Understand the motivation of this customer; don’t assume it is the same as your English-speaking customer! For instance, family is the nexus of Hispanic culture, and this directly impacts the what, how, when, and why of their purchasing.
  • Take into consideration the demographics: age, education, income, gender, even ancestry play a part in defining the Latin consumer.
  • Hire a translator that knows the phrasing Hispanics know, the words that are already familiar to this community.  The ones that ring clear as a bell and hit home.

Check out this great article, it really speaks to the points I am emphasizing (and probably articulates them much better than I do!). The article cites some significant statistics from the 2010 Census:

  • Sixty-six percent of Hispanics in the U.S. are of Mexican descent.
  • The median age of Hispanics is 27.4, compared to the U.S. average age of 36.8.
  • Hispanics have an average of four children per household, while non-Hispanic households have an average of two.
  • Hispanics made up 16 percent of the U.S. population in 2010. By 2050, it is projected that 30 percent of the population will be Hispanic.

My reliable teams at Galindo Publicidad are literally “hand picked”. They are qualified specialists and experts in the language translation business. We make it our business to stay current with the cultural milieu of the Hispanic consumer, from wherever they may come. We know that it only takes one wrong word to throw off an entire marketing campaign. Conversely, we understand the correct and best phrasing to get your message out in a clean, clear, and dynamic way.

We want to be your translation company for the years to come, we really do. But, if you do have a great relationship with another Language Services Provider, nurture it, ask the right questions, and make sure they keep delivering and ‘get’ the important things I mentioned above.

As ever,

Martha

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As 2011 is coming to an end, I have been reflecting on the amazing year we have had here at Galindo Publicidad. And it’s always satisfying to know that whatever is new and exciting for us means new possibilities in growing your business, too!

Some of the best news we’ve had this year is in our strategic partnerships. Through our alliance with Don Quijote, we offer you Immersion Language courses around the world.  Through New Energy Horizons Regional Center, we can provide a fast track path to immigration for those of you living overseas who want to move to and invest in an existing and approved business in the U.S.  

Programs like these don’t just assist with fast, legal immigration, they attract the foreign capital to the U.S., creating jobs and helping to grow the economy and stabilize business ventures. Do you have friends who would like to make a life in the U.S as permanent residents?  Your associates or friends may thank you for telling them about an opportunity to cut through the lengthy and time-consuming red tape of the standard US immigration process.  Let’s talk! Let’s take advantage of win/win EB-5 programs like these!

In 2011 we also brought you news about the fastest growing consumer group: the U.S. Hispanic market. We assisted you in translating your message and your materials to languages that expand your market to… well the possibilities are endless.

I have given thought to our new clients this year as well as you who have been with us for years, and we are so happy wand proud we have been able to help you. As the holiday lights go up and the festive spirit fills the air, I feel such goodwill for all the peoples of the world. There’s not much need to translate Happy Holidays and Happy New Year – the sentiment speaks for itself!

Our 2012 New Year’s Resolution for the coming year is to remain right on point with new developments in translation and the technology used to make them accessible to you. We will be here to help you make your products and services available to a wider-than-ever target niche, through one of the most powerful tools you can use to engage any audience: skillful translation.  It’s going to be a great year!

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We have some great announcements!

We care about our clients and always try to stay informed about what’s happening with your target audiences. I felt so honored to be among the 150 Hispanic leaders at The White House this September for a briefing on Hispanic Affairs. This was in celebration of Hispanic Heritage Month. Among the topics covered were international trade, work, education, health, and immigration reform. I came away with some great ideas on how to better serve you!

Through the enormous power of partnership and alliance, successful communication can change our world. We believe there is, even in a tough economy, an emergence of global thinking and sharing. and we work hard to develop strong strategic partnerships. Partnerships that bid and fulfill projects all over the nation.  The need for translation just keeps growing and there will never be a better time than now to position your organization to a multilingual, global market. I’ll tell you more about some of these projects next time.

There is so much to tell you this time! Many of you have asked for this, and we did it for you—we now have Paypal on our website, making it easy and fast to get your projects going. http://www.translationsandmore.com/quote.html

 And we have added a QR code (those funny-looking black and white squares you’ve seen popping up lately) to our blog. It’s very cool—you can scan information about us and how we can serve you—by saving it to your smart phone you can read it at your leisure!

We can help you get started with your translation needs so you can compete in an ever-growing multilingual world. Call us, click to us, or leave us a message and see how translating your materials can be one of the smartest decisions you could ever make.

PS—Come to the Galindo Publicidad quote page to get an estimate for your project. Oh, and in case you have not downloaded it yet, there is a free app that scans QR codes; you can get it here: http://www.appbrain.com/app/barcode-scanner/com.google.zxing.client.android

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When you are planning your marketing campaign—and you are marketing to potential customers in  more than one language by now, right?—remember that it’s not enough just to translate your copy word for word.  Our brains synopsize images through words at practically the speed of light; maybe even faster, and while it is up to you to write excellent marketing copy, it’s up to us at Galindo Publicidad to take your words and the images they convey to the intended public and shape them to the culture you are reaching for. As business people, we really only get one chance to make that first impression.  The words we use convey images in the minds of our target market and all it takes is one wrong word to take that image from something great that will prompt a purchase, to something that either confuses, or worse, offends!

Cultures vary so widely in what’s normal and acceptable; your product may be viewed as a necessity in one country, yet in another country they may scratch their heads and think “Well, why would I want to buy that?” You have options then. Once your market research points towards Asia, Latin America, Africa or Europe, write your copy to create a need in the mind of your target market, addressing the actual opportunities, or  in some cases (but very few) realize that your product is not something that culture would ever use.

I’m thinking about the old cliché “You can’t sell ice to an Eskimo.”  Well, maybe you can and maybe you can’t; but if you’re going to try, you definitely want the right translation team to convey your words with the original intent, yet in a way that will ‘fit’ for that culture. We have the tools, understand the hows and  whys, and you can trust us to guide you through this confusing maze.

It only takes a few words to put an image in our minds, to powerful effect, right? You can have absolute faith when working with our professional native translators; we take that bigger picture into consideration and we won’t let you misstep! I do not want to sound like a broken record, but yes our translators don’t just know the language you need them translating into, they understand and breathe  the culture, too.

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For some time you, our clients, friends, and supporters, have read our blogs about translation, and how much the simple practice of translating your marketing materials into other languages can help grow your business. But there is yet another way to add value to your marketing dollars, both in your native language and the niche language of your potential new customers. And that is Captioning.

Every now and then, a fresh and exciting way to do the business of selling our business comes up, and  captioning fits that description for me. Businesses are already learning that captioning opens a whole new arena of ways to reach audiences of any economic strata. Using captioning is the vanguard of marketing to come; marketing that is inclusive of everyone.  And that, in any language, spells out success!

Imagine the added numbers of consumers you could reach simply by close captioning your native-tongue and already-translated pieces. Many people are unaware of just how significant the market, and the current push for, closed captioning has become. There are people all over the world, who speak too many languages to list, that are advocating for more extensive and expansive closed captioning. It is a very interesting, on trend topic.

How can captioning in any language  be used to help your marketing efforts? Do you use commercials? Infomercials, webinars, Youtube?

A few examples include: captioning on all TV shows; even if there are no hearing impaired in a household, captioning can offer the option for one person to watch a program without disturbing another. And of course if there are hearing-impaired in the household, and you advertise on TV, then your message, through closed captioning, is reaching so much further!

Closed captioned TV commercials also help the hearing public learn more about products and services on the market by allowing those words absorption through sight in addition to sound.

Here is an article for further reading that gives some very persuasive reasons for why closed captioning is so in vogue on Youtube: http://www.reelseo.com/youtube-closed-captions-seo/

As I write this, the FCC is receiving more requests every day, advocating for broader legislation requiring captioning on more venues. Soon captioning may just be the law. Why not jump over your competition now? Reach out. Contact us for more information about how easy it is to caption or subtitle  your infomercials and commercials, webinars and Youtubes, in any and many languages!

Happy Holidays to You All,

Martha

Tell us, have you had an experience when closed captioning where you didn’t expect to find it made your experience a richer one? We love hearing your thoughts, comments, and experiences.

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Here comes the holiday season again, and it seems to me I just put away my straw hat and beach towels. Is time moving faster and faster? Or does it only seem that way because, in our ever-more connected world, messages from our loved ones, friends, acquaintances, even the messages we find every day in the media, are zipping around the world faster and faster.

This makes me wonder: how do we prepare for a world that moves faster than we can say “multilingual translation?”

When I first started Galindo Publicidad, Inc., this is the question that drove us and became the core of our mission: help our clients create business communication that pushes the limits, bursts through old paradigms, and joins the exciting multilingual domestic communities and the international business world.

Global trade, international business—they depend on communication. Communication depends on effective and accurate TRANSLATION. The business that cannot successfully market its goods and services globally will soon be the business that falls behind. Companies that forge ahead use effective translation to connect with their customers in the modern business milieu across the globe.

Galindo Publicidad, Inc. offers translation services to help our clients carefully script commercials and infomercials, webinars, you-tube, and more. We target the niche you want to reach with advertisements, collateral, manuscripts, directions, and instructions that stay true to your content,  so the father in Brazil can piece together a tricycle from the U.S. on Christmas Eve, or a wife in Hungary can unveil an import motorcycle for her husband during Hanukah!

Translation is the edge that international business rides as our world interacts. As the holidays approach, the happy faces around us can say “Happy Holidays” without any words. We are thankful to promise our clients that through the holidays and beyond, we celebrate your successes. All through the year, at Galindo Publicidad, Inc. we can share our expertise and offer this most vital business tool: multilingual translations for a more connected world.

Happy Holidays to You!

Martha

We love to hear from you! Please tell us how translation has helped grow your business, or share with us your thoughts about our interconnected world; we always respond, and we encourage all our readers to comment, too!

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