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Archive for the ‘Arabic translations’ Category

 

Some of you have heard the news already. We have another announcement to make! Things just keep getting better and better and we’re so excited to share with you that we have added a satellite office right in the heart of downtown Miami! We’re happy to have yet another way to meet our client’s needs. Our new office is at One Biscayne Tower, 2 South Biscayne Blvd., Suite 3760.

A client was telling me recently that she was feeling apprehensive about translating her marketing materials into Spanish. She knew she needed to do it and she had seen how much doing so had done for her competition, but she just didn’t know how to decide how much to translate, or what exactly to translate… and it was keeping her from doing it at all.

The trick, I told her, is to rely on the expertise of her language services provider (in this case, us!) to evaluate the needs, terms, audience, and even consider the benefits of key terms and glossary development option. Once some key terms have been agreed upon, it is the translator’s job to find the right balance of localized and globalized translation for your materials as per your business priorities.  A broader appeal approach is usually what we recommend, but there are times when that balance needs to be adjusted and that’s part of what we do at Galindo Publicidad.

A multilingual marketing campaign is a powerful communications business tool that should keep your brand and product lines consistent across the globe in any language. This is where your translation service earns their fee; it takes experts to be mindful of this balance for you. And your documents are not cemented; this kind of communication is a living, breathing, malleable thing that must change as our world changes. Check this article on Secrets of SEO Success in Other Languages http://www.seomoz.org/ugc/secrets-of-seo-success-in-other-languages-15072

I think our client was feeling much better once we agreed upon the right approach for her. We were laughing at how smooth and easy it really was to set the right course, and I’m glad we could provide just the right service for her. To discuss ways to get your project going contact us at info@translationsandmore.com and get a fast and easy quote for your company!

All best,

 

Martha

 

 

 

 

 

 

 

 

 

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We have some great announcements!

We care about our clients and always try to stay informed about what’s happening with your target audiences. I felt so honored to be among the 150 Hispanic leaders at The White House this September for a briefing on Hispanic Affairs. This was in celebration of Hispanic Heritage Month. Among the topics covered were international trade, work, education, health, and immigration reform. I came away with some great ideas on how to better serve you!

Through the enormous power of partnership and alliance, successful communication can change our world. We believe there is, even in a tough economy, an emergence of global thinking and sharing. and we work hard to develop strong strategic partnerships. Partnerships that bid and fulfill projects all over the nation.  The need for translation just keeps growing and there will never be a better time than now to position your organization to a multilingual, global market. I’ll tell you more about some of these projects next time.

There is so much to tell you this time! Many of you have asked for this, and we did it for you—we now have Paypal on our website, making it easy and fast to get your projects going. http://www.translationsandmore.com/quote.html

 And we have added a QR code (those funny-looking black and white squares you’ve seen popping up lately) to our blog. It’s very cool—you can scan information about us and how we can serve you—by saving it to your smart phone you can read it at your leisure!

We can help you get started with your translation needs so you can compete in an ever-growing multilingual world. Call us, click to us, or leave us a message and see how translating your materials can be one of the smartest decisions you could ever make.

PS—Come to the Galindo Publicidad quote page to get an estimate for your project. Oh, and in case you have not downloaded it yet, there is a free app that scans QR codes; you can get it here: http://www.appbrain.com/app/barcode-scanner/com.google.zxing.client.android

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Hello Friends!

We now have a Facebook Page! Our page is named, of course, Galindo Publicidad Inc. Check it out and you can ‘like’ us, almost as much as we like you!

So here we are, in the 8th month of the fiscal year. Are you using your marketing and communications budgets to the best potential? It’s interesting (to me, anyway), Galindo Publicidad is a translation-service company, and we have a marketing budget just like everyone else. Part of that budget is earmarked for getting our own message out!

We are experts in helping you maximize your growth potential through multi-cultural marketing.  In any language. As global services are becoming more the norm than the exception, marketing your product or services to consumers or businesses who speak languages other than English is critical.

Vice-president of the International Federation of Translators, Jiri Stejskal, tells a story about a “Please Do Not Disturb” sign that hung on the door of a hotel room where he stayed some years ago. The flip side of the sign read: Please Disturb. Oops! Not exactly what the hotelier had mind! A perfect example of how a translation company can eliminate confusion and embarrassment.  It was Mr. Stejskal’s first visit to China, and he remembered taking many photos of the “funny English” he found in Beijing and other cities.

Since then he has traveled to China several more times and has noticed the “funny English” decreasing. “The changes are really enormous,” he says, “Translation in China now has a much better standing in the world.”

Most of us  have traveled and seen plenty of “funny language” examples.

Let us help you position your company in a global way. Contact us (you can use our new Facebook page!) for advice and estimates on translation or narration services. These services are our Bread and Butter. Questions are handled quickly and personally and we take pride of our customized service.  Why not use every penny of this year’s budget! Get firm estimates and build translation services in to next year’s budget and you won’t be left out of some of the fastest growing consumer markets in the world.

Tapping into multilingual and global markets can be a very, very profitable thing.  Do not miss it.

Always the best,

Martha

PS—Our Facebook page has interesting snippets, links, and some great cartoons!

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More exciting news—we have just partnered up with one of the best Spanish language schools, don Quijote! This is a fabulous school that offers the very finest in-country Spanish courses, both in Spain and Latin America. In-country language courses immerse you in not just in the language, but the culture, too, giving you a true experience of the roots and heritage of the language you want to learn. And total immersion (you can decide how long) is also the fastest way to learn a new language.  It’s not like me to be ‘sales-pitchy,’ but really, sign up now, because the summer courses fill up the fastest.

Why Spanish? Well, let me ask you this, do you know what this sentence:   Nos interesa adquirir 100 piezas del modelo…. says? If you don’t, you may be losing business, because this customer just asked you for 100 pieces of your product! Spanish is spoken by nearly 500 million people, it is second only to English in international communication, and is the third most-spoken language in the world, after Mandarin Chinese and English. Moreover, since Hispanic consumers are the fastest-growing market segment in North America—see my previous Blog  “Is Hispanic Purchasing Power Showing You the Money?” for some stats—learning Spanish translates to good business thinking.

  • Spanish is an official language of the UN and its organizations.
  • Spanish is the mother tongue of approximately 388 million people in 21 countries.
  • Hispanic population in the USA has grown by 60% in just one decade and their buying power is expected to exceed $1.3 trillion by 2015 according to Hispanintelligence®.

If these aren’t reasons enough to learn or refresh your Spanish as soon as you can, think about this: some  may even want to translate Lady Gaga lyrics for practice. I write this as a joke, but there is something to be said for keeping up with what younger generations are interested in. After all, their purchasing power is no small thing, either!

We have been planning to affiliate with language schools for some time and we took the time to search out the schools we feel good about recommending to you. don Quijote measures up to our standards and I am pleased and excited to announce our affiliation. Spanish is just the beginning. Watch my blog for more languages as we continue to form key partnerships with educators in some of the most beautiful parts of the world.

So check out don Quijote (their site gives many more reasons, culturally and economically, to learn Spanish) and when you are ready, we will help you get going. Whether you go alone,  or with colleagues, classmates, family or friends, you’ll be saying “Let’s do this!” in Spanish very soon.

Yours in every language,

Martha

PS— Yes, don Quijote does offer online courses, as well.

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Is  Hispanic Purchasing Power Showing You the Money?

If you aren’t already marketing your business to the Hispanic people in the United States, you might be missing a huge opportunity for a powerful source of new revenue. Everyone knows that the Hispanic population in the U.S. is growing, and rapidly, but do you know the stats?

In the 2000 Census, there were 35,300,000 Spanish-speaking people living in the U.S. That number was estimated in 2007 to be around 45,000,000. Though the numbers from the 2010 Census just taken are not in yet, it is a fact that the exploding Hispanic population is the fastest growing minority in the U.S., expected to surpass 50,000,000 by the year 2025.  I have to stop myself sometimes and think ‘Wait, was that 50 million?’

It is. And that’s a lot of people, people who want what you have to sell. Hispanic buying power is, in fact,  growing faster than non-Hispanics. The estimated purchasing power of this ethnic group is $600,000,000,000. Yes, that number is in the billions. Wow! You don’t want to miss this growing niche; translating your marketing tools into Spanish just makes sound business sense.

We at Galindo Publicidad specialize in translating your marketing materials into… well, any language you wish, but here we are talking about Spanish and the amazing marketing opportunity that smart companies are starting to tap. Consumer behavior/spending studies tell us that in terms of discretionary income, 17% of the Hispanic population are young, probably under the age of 20. Another 5% of that population are older than 50, which means that the remaining percentage are those working for a living, striving to support their families, carve out a career, and make a good life. In other words:  consumers  tend to be loyal.

As you know, all Spanish-speaking U.S. residents do not hail from Mexico. Many come from other Central and South American countries, as well as Puerto Rico and Cuba, naming just a few. And let’s face it: no matter where our citizens come from, we are all part of the consumer-driven society that is America. And, since the bilingual skills and preferences differ in most households, addressing the group in both, Spanish and English, may always get you covered. Yes, the economic fortunes of the estimated 47 million U.S. Hispanics are growing and businesses are paying attention. Are you?

·  data source www.america.gov

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People have asked me so often about the difference between “Translation” and “Interpretation” that I thought I would dedicate my first blog of the new year to practically briefly explaining how they differ for you, my lovely readers.

A dictionary definition of “Translating” is: an act, process, or instance of translating, (a rendering from one language into another in writing).

Anu Garg’s definition of translation, in part, as “Internationalization” – making a product suitable for use around the globe is a practical definition that fits Galindo Publicidad to a T. We take the words you use to market your product or service and translate them in perfect tempo for consumption in almost any language(s) you choose.

“Interpreting,” refers to the act of orally transmitting the message from one language to another.  So, you have consecutive or simultaneous interpreters in court, depositions, business meetings, conferences, etc.

To really translate or interpret, the professional must be fluent not only in the language in which the work is written or being spoken, but must also possess an understanding of the culture from which that body of work came. Interpreting allows for a more subjective perspective which gives a creative license and a challenge on the spot. Yes, less time to check terminology, more room for errors.  We have all heard many stories of advertising catastrophes also where just one wrong word changes the entire meaning of an ad, making it offensive or just plain insensitive, and the campaign becomes a disaster.

You know we are very proud of our work at Galindo. Your marketing campaigns and  international documentation pieces are safe in the hands of our experienced, native, multi-linguist translators. Keep in mind that  teams for translation and interpreting are not the same. Each has a level of expertise and a set of skills. A few can function in both niches well. Once we know and understand the markets you want to reach, we guarantee our work to be “disaster proof!”

As an aside, I have always been fascinated with how much our internal radar relies on visual language, or symbols used in place of words, to navigate our way through life. A culture of symbols predating or aiding the spoken language from so many social and cultural perspectives can be found in every part of the world. From colors to textures to flavors, accents and tones… Oh, a topic for another time!

Until then,

Martha

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Here comes the holiday season again, and it seems to me I just put away my straw hat and beach towels. Is time moving faster and faster? Or does it only seem that way because, in our ever-more connected world, messages from our loved ones, friends, acquaintances, even the messages we find every day in the media, are zipping around the world faster and faster.

This makes me wonder: how do we prepare for a world that moves faster than we can say “multilingual translation?”

When I first started Galindo Publicidad, Inc., this is the question that drove us and became the core of our mission: help our clients create business communication that pushes the limits, bursts through old paradigms, and joins the exciting multilingual domestic communities and the international business world.

Global trade, international business—they depend on communication. Communication depends on effective and accurate TRANSLATION. The business that cannot successfully market its goods and services globally will soon be the business that falls behind. Companies that forge ahead use effective translation to connect with their customers in the modern business milieu across the globe.

Galindo Publicidad, Inc. offers translation services to help our clients carefully script commercials and infomercials, webinars, you-tube, and more. We target the niche you want to reach with advertisements, collateral, manuscripts, directions, and instructions that stay true to your content,  so the father in Brazil can piece together a tricycle from the U.S. on Christmas Eve, or a wife in Hungary can unveil an import motorcycle for her husband during Hanukah!

Translation is the edge that international business rides as our world interacts. As the holidays approach, the happy faces around us can say “Happy Holidays” without any words. We are thankful to promise our clients that through the holidays and beyond, we celebrate your successes. All through the year, at Galindo Publicidad, Inc. we can share our expertise and offer this most vital business tool: multilingual translations for a more connected world.

Happy Holidays to You!

Martha

We love to hear from you! Please tell us how translation has helped grow your business, or share with us your thoughts about our interconnected world; we always respond, and we encourage all our readers to comment, too!

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