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Archive for the ‘U.S. Investor’s Visa’ Category

• We are not a race. We are a mix of races and blood lines from many countries. There are Blacks, Whites and Mestizos, (mix of various generations between bloodlines of natives and Spaniards) So, there is no such thing as a Hispanic race.
• We all have various degrees of bilingualism. Some read, speak and write Spanish and English. Many do not. These different skills are also found within the same household. So, neutral bilingual materials and content make sense for key decisions where several members have a say.
Tacos or Mariachis do not necessarily appeal to all Hispanics. In fact, such association offends some.
• Millions come from families that were settled in the US hundreds of years ago.
• We tend to be very loyal to brands when these show they really care about our dollars.
• Many have passports and like to travel overseas.
• We spend a lot of our budget in food because we cook at home, so we value flavors, spices, homemade food and well equipped kitchens.
• We celebrate achievement in formal education. However, we need to do better at researching educational scholarships, grants and opportunities.
• Many of us are self employed. We come with a strong entrepreneurial background and spirit.
• We are younger consumers. We need housing, clothing, education, news, entertainment, etc.
• We need to do better at understanding the value of long term planning and getting some types of insurance.
• We need to do better at understanding philanthropy and the beauty of volunteerism.
• Many were abused by predatory loans. Trust in financial institutions was shattered and it needs to genuinely be rebuilt.
• Many live on tight budgets while they send money overseas to help their families in their native countries. There is not only pride and honor in doing it, but there is a need to do so. This translates into less opportunity to save here.
• There is a lack of understanding about the benefits of political participation and how the US legal system works.

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As 2011 is coming to an end, I have been reflecting on the amazing year we have had here at Galindo Publicidad. And it’s always satisfying to know that whatever is new and exciting for us means new possibilities in growing your business, too!

Some of the best news we’ve had this year is in our strategic partnerships. Through our alliance with Don Quijote, we offer you Immersion Language courses around the world.  Through New Energy Horizons Regional Center, we can provide a fast track path to immigration for those of you living overseas who want to move to and invest in an existing and approved business in the U.S.  

Programs like these don’t just assist with fast, legal immigration, they attract the foreign capital to the U.S., creating jobs and helping to grow the economy and stabilize business ventures. Do you have friends who would like to make a life in the U.S as permanent residents?  Your associates or friends may thank you for telling them about an opportunity to cut through the lengthy and time-consuming red tape of the standard US immigration process.  Let’s talk! Let’s take advantage of win/win EB-5 programs like these!

In 2011 we also brought you news about the fastest growing consumer group: the U.S. Hispanic market. We assisted you in translating your message and your materials to languages that expand your market to… well the possibilities are endless.

I have given thought to our new clients this year as well as you who have been with us for years, and we are so happy wand proud we have been able to help you. As the holiday lights go up and the festive spirit fills the air, I feel such goodwill for all the peoples of the world. There’s not much need to translate Happy Holidays and Happy New Year – the sentiment speaks for itself!

Our 2012 New Year’s Resolution for the coming year is to remain right on point with new developments in translation and the technology used to make them accessible to you. We will be here to help you make your products and services available to a wider-than-ever target niche, through one of the most powerful tools you can use to engage any audience: skillful translation.  It’s going to be a great year!

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