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Archive for the ‘Captioning’ Category

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Hello everyone! Wow, so much going on lately; so much to tell you!

With immigration reform as well as health care reform (“ObamaCare”) happening right now, there are great opportunities in the United States for those serving  or expanding  their  businesses to reach multilingual communities. We have had requests already from companies looking to translate materials – marketing, procedural, instructions, and health insurance forms – into Spanish.

And the need for translation doesn’t end there. Training materials, banking and financial business, mortgage and credit-related services… when you think about it, almost every thing you see or hear in English is needed, or soon may  be, in Spanish, too.

It’s an exciting time for many reasons. Keep in mind  that we can help you with all of your translation needs, including those ATA Certified Translations required by the US federal government for filing documentation or by  USCIS for various types of visas.

And what about voiceovers? By working with select professional studios, we are fully capable of  producing  voiceover recordings  in foreign languages for phone  systems, video training, webinars, and online presentations.  For years, we’ve been having fun and seeing fantastic results with voiceover work.  You may want to think about this option for your business, for the video on your website or even something as simple as outgoing phone messaging.  You may wish to subtitle it/caption it or add audio and captions in a foreign language.  Every time you invest in a little translation you get a lot of return on that investment! You are making it easier and faster for your customers to find and communicate with you – the first step in growing a business!

To help our clients market more globally, last month we added a press release distribution service to our menu of services.  This is a quick and affordable way to keep your customers informed and generate new business. Check it out here http://www.abnewswire.com/pressreleases/same-message-many-worlds-galindo-publicidad-inc-can-help-you-now-say-what-you-mean-in-their-language-and-in-their-media_4334.html. Or email us and we can go over the benefits of this service with you.

Never will there be a better time to start (or expand) translating your message. With a global economy and emerging markets and with domestic comprehensive immigration and health care reform all occurring right now, I cannot encourage you enough to jump on the opportunities. Many of you are working on your 2014 budgets at this time, so why not earmark some of those marketing dollars for translation services and reap the rewards that come with expansive, proactive thinking? Drop me a line me and let’s discuss which of our services will be your best fit; I love working closely with our loyal clients and watching your business grow.

One last exciting thing: we are opening an office in booming Querétaro, Mexico in 2014! Stay tuned as more services are brought to you and your clients… and should you be traveling to Mexico we hope you will come by and see us!

All the best,

Martha

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We have some great announcements!

We care about our clients and always try to stay informed about what’s happening with your target audiences. I felt so honored to be among the 150 Hispanic leaders at The White House this September for a briefing on Hispanic Affairs. This was in celebration of Hispanic Heritage Month. Among the topics covered were international trade, work, education, health, and immigration reform. I came away with some great ideas on how to better serve you!

Through the enormous power of partnership and alliance, successful communication can change our world. We believe there is, even in a tough economy, an emergence of global thinking and sharing. and we work hard to develop strong strategic partnerships. Partnerships that bid and fulfill projects all over the nation.  The need for translation just keeps growing and there will never be a better time than now to position your organization to a multilingual, global market. I’ll tell you more about some of these projects next time.

There is so much to tell you this time! Many of you have asked for this, and we did it for you—we now have Paypal on our website, making it easy and fast to get your projects going. http://www.translationsandmore.com/quote.html

 And we have added a QR code (those funny-looking black and white squares you’ve seen popping up lately) to our blog. It’s very cool—you can scan information about us and how we can serve you—by saving it to your smart phone you can read it at your leisure!

We can help you get started with your translation needs so you can compete in an ever-growing multilingual world. Call us, click to us, or leave us a message and see how translating your materials can be one of the smartest decisions you could ever make.

PS—Come to the Galindo Publicidad quote page to get an estimate for your project. Oh, and in case you have not downloaded it yet, there is a free app that scans QR codes; you can get it here: http://www.appbrain.com/app/barcode-scanner/com.google.zxing.client.android

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Hello Friends!

We now have a Facebook Page! Our page is named, of course, Galindo Publicidad Inc. Check it out and you can ‘like’ us, almost as much as we like you!

So here we are, in the 8th month of the fiscal year. Are you using your marketing and communications budgets to the best potential? It’s interesting (to me, anyway), Galindo Publicidad is a translation-service company, and we have a marketing budget just like everyone else. Part of that budget is earmarked for getting our own message out!

We are experts in helping you maximize your growth potential through multi-cultural marketing.  In any language. As global services are becoming more the norm than the exception, marketing your product or services to consumers or businesses who speak languages other than English is critical.

Vice-president of the International Federation of Translators, Jiri Stejskal, tells a story about a “Please Do Not Disturb” sign that hung on the door of a hotel room where he stayed some years ago. The flip side of the sign read: Please Disturb. Oops! Not exactly what the hotelier had mind! A perfect example of how a translation company can eliminate confusion and embarrassment.  It was Mr. Stejskal’s first visit to China, and he remembered taking many photos of the “funny English” he found in Beijing and other cities.

Since then he has traveled to China several more times and has noticed the “funny English” decreasing. “The changes are really enormous,” he says, “Translation in China now has a much better standing in the world.”

Most of us  have traveled and seen plenty of “funny language” examples.

Let us help you position your company in a global way. Contact us (you can use our new Facebook page!) for advice and estimates on translation or narration services. These services are our Bread and Butter. Questions are handled quickly and personally and we take pride of our customized service.  Why not use every penny of this year’s budget! Get firm estimates and build translation services in to next year’s budget and you won’t be left out of some of the fastest growing consumer markets in the world.

Tapping into multilingual and global markets can be a very, very profitable thing.  Do not miss it.

Always the best,

Martha

PS—Our Facebook page has interesting snippets, links, and some great cartoons!

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More exciting news—we have just partnered up with one of the best Spanish language schools, don Quijote! This is a fabulous school that offers the very finest in-country Spanish courses, both in Spain and Latin America. In-country language courses immerse you in not just in the language, but the culture, too, giving you a true experience of the roots and heritage of the language you want to learn. And total immersion (you can decide how long) is also the fastest way to learn a new language.  It’s not like me to be ‘sales-pitchy,’ but really, sign up now, because the summer courses fill up the fastest.

Why Spanish? Well, let me ask you this, do you know what this sentence:   Nos interesa adquirir 100 piezas del modelo…. says? If you don’t, you may be losing business, because this customer just asked you for 100 pieces of your product! Spanish is spoken by nearly 500 million people, it is second only to English in international communication, and is the third most-spoken language in the world, after Mandarin Chinese and English. Moreover, since Hispanic consumers are the fastest-growing market segment in North America—see my previous Blog  “Is Hispanic Purchasing Power Showing You the Money?” for some stats—learning Spanish translates to good business thinking.

  • Spanish is an official language of the UN and its organizations.
  • Spanish is the mother tongue of approximately 388 million people in 21 countries.
  • Hispanic population in the USA has grown by 60% in just one decade and their buying power is expected to exceed $1.3 trillion by 2015 according to Hispanintelligence®.

If these aren’t reasons enough to learn or refresh your Spanish as soon as you can, think about this: some  may even want to translate Lady Gaga lyrics for practice. I write this as a joke, but there is something to be said for keeping up with what younger generations are interested in. After all, their purchasing power is no small thing, either!

We have been planning to affiliate with language schools for some time and we took the time to search out the schools we feel good about recommending to you. don Quijote measures up to our standards and I am pleased and excited to announce our affiliation. Spanish is just the beginning. Watch my blog for more languages as we continue to form key partnerships with educators in some of the most beautiful parts of the world.

So check out don Quijote (their site gives many more reasons, culturally and economically, to learn Spanish) and when you are ready, we will help you get going. Whether you go alone,  or with colleagues, classmates, family or friends, you’ll be saying “Let’s do this!” in Spanish very soon.

Yours in every language,

Martha

PS— Yes, don Quijote does offer online courses, as well.

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Is  Hispanic Purchasing Power Showing You the Money?

If you aren’t already marketing your business to the Hispanic people in the United States, you might be missing a huge opportunity for a powerful source of new revenue. Everyone knows that the Hispanic population in the U.S. is growing, and rapidly, but do you know the stats?

In the 2000 Census, there were 35,300,000 Spanish-speaking people living in the U.S. That number was estimated in 2007 to be around 45,000,000. Though the numbers from the 2010 Census just taken are not in yet, it is a fact that the exploding Hispanic population is the fastest growing minority in the U.S., expected to surpass 50,000,000 by the year 2025.  I have to stop myself sometimes and think ‘Wait, was that 50 million?’

It is. And that’s a lot of people, people who want what you have to sell. Hispanic buying power is, in fact,  growing faster than non-Hispanics. The estimated purchasing power of this ethnic group is $600,000,000,000. Yes, that number is in the billions. Wow! You don’t want to miss this growing niche; translating your marketing tools into Spanish just makes sound business sense.

We at Galindo Publicidad specialize in translating your marketing materials into… well, any language you wish, but here we are talking about Spanish and the amazing marketing opportunity that smart companies are starting to tap. Consumer behavior/spending studies tell us that in terms of discretionary income, 17% of the Hispanic population are young, probably under the age of 20. Another 5% of that population are older than 50, which means that the remaining percentage are those working for a living, striving to support their families, carve out a career, and make a good life. In other words:  consumers  tend to be loyal.

As you know, all Spanish-speaking U.S. residents do not hail from Mexico. Many come from other Central and South American countries, as well as Puerto Rico and Cuba, naming just a few. And let’s face it: no matter where our citizens come from, we are all part of the consumer-driven society that is America. And, since the bilingual skills and preferences differ in most households, addressing the group in both, Spanish and English, may always get you covered. Yes, the economic fortunes of the estimated 47 million U.S. Hispanics are growing and businesses are paying attention. Are you?

·  data source www.america.gov

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People have asked me so often about the difference between “Translation” and “Interpretation” that I thought I would dedicate my first blog of the new year to practically briefly explaining how they differ for you, my lovely readers.

A dictionary definition of “Translating” is: an act, process, or instance of translating, (a rendering from one language into another in writing).

Anu Garg’s definition of translation, in part, as “Internationalization” – making a product suitable for use around the globe is a practical definition that fits Galindo Publicidad to a T. We take the words you use to market your product or service and translate them in perfect tempo for consumption in almost any language(s) you choose.

“Interpreting,” refers to the act of orally transmitting the message from one language to another.  So, you have consecutive or simultaneous interpreters in court, depositions, business meetings, conferences, etc.

To really translate or interpret, the professional must be fluent not only in the language in which the work is written or being spoken, but must also possess an understanding of the culture from which that body of work came. Interpreting allows for a more subjective perspective which gives a creative license and a challenge on the spot. Yes, less time to check terminology, more room for errors.  We have all heard many stories of advertising catastrophes also where just one wrong word changes the entire meaning of an ad, making it offensive or just plain insensitive, and the campaign becomes a disaster.

You know we are very proud of our work at Galindo. Your marketing campaigns and  international documentation pieces are safe in the hands of our experienced, native, multi-linguist translators. Keep in mind that  teams for translation and interpreting are not the same. Each has a level of expertise and a set of skills. A few can function in both niches well. Once we know and understand the markets you want to reach, we guarantee our work to be “disaster proof!”

As an aside, I have always been fascinated with how much our internal radar relies on visual language, or symbols used in place of words, to navigate our way through life. A culture of symbols predating or aiding the spoken language from so many social and cultural perspectives can be found in every part of the world. From colors to textures to flavors, accents and tones… Oh, a topic for another time!

Until then,

Martha

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For some time you, our clients, friends, and supporters, have read our blogs about translation, and how much the simple practice of translating your marketing materials into other languages can help grow your business. But there is yet another way to add value to your marketing dollars, both in your native language and the niche language of your potential new customers. And that is Captioning.

Every now and then, a fresh and exciting way to do the business of selling our business comes up, and  captioning fits that description for me. Businesses are already learning that captioning opens a whole new arena of ways to reach audiences of any economic strata. Using captioning is the vanguard of marketing to come; marketing that is inclusive of everyone.  And that, in any language, spells out success!

Imagine the added numbers of consumers you could reach simply by close captioning your native-tongue and already-translated pieces. Many people are unaware of just how significant the market, and the current push for, closed captioning has become. There are people all over the world, who speak too many languages to list, that are advocating for more extensive and expansive closed captioning. It is a very interesting, on trend topic.

How can captioning in any language  be used to help your marketing efforts? Do you use commercials? Infomercials, webinars, Youtube?

A few examples include: captioning on all TV shows; even if there are no hearing impaired in a household, captioning can offer the option for one person to watch a program without disturbing another. And of course if there are hearing-impaired in the household, and you advertise on TV, then your message, through closed captioning, is reaching so much further!

Closed captioned TV commercials also help the hearing public learn more about products and services on the market by allowing those words absorption through sight in addition to sound.

Here is an article for further reading that gives some very persuasive reasons for why closed captioning is so in vogue on Youtube: http://www.reelseo.com/youtube-closed-captions-seo/

As I write this, the FCC is receiving more requests every day, advocating for broader legislation requiring captioning on more venues. Soon captioning may just be the law. Why not jump over your competition now? Reach out. Contact us for more information about how easy it is to caption or subtitle  your infomercials and commercials, webinars and Youtubes, in any and many languages!

Happy Holidays to You All,

Martha

Tell us, have you had an experience when closed captioning where you didn’t expect to find it made your experience a richer one? We love hearing your thoughts, comments, and experiences.

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