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Yesterday I was working with some of our wonderful clients on translating the text on their website into Spanish. I have so much fun with our clients – working in tandem with their staff – it always feels more like play than work to me. But getting your message out to the Hispanic consumer in America is actually serious business, and it is more critical to your company’s success every year.
In helping these particular customers I was suggesting the best choice of words for them to use, the most meaningful, key words for their online presence. The words that will grab the attention of potential buyers and close the sale, whether for goods or services, in those new customers’ minds. It’s fairly easy these days to find translation services, but the essential thing is to work with a translation service that knows the cultural milieu of the people native to the language(s). The words have to strike a cord, connect the dots and flow naturally.
This is precisely what we do at Galindo Publicidad. It was so satisfying to see the thrill in our customers faces as we worked together to identify those key concepts and hone their message, in Spanish. Now their products and services will be found because they are speaking to the market with the potential to double their sales, and more! This is what we do, this is the next step, and we can do it for your business today.
It’s true that for many of you capturing the vibrant Latin market could be what makes or breaks your bottom line over the next year or two. Did you see the recent cover article in Time Magazine about Hispanic voters? The story asserts that it will be people of Hispanic origin who elect the next President of the United States. That’s a pretty strong stance, but I believe it. Running Galindo Pubicidad puts me in a unique position to track things like Hispanic spending and voting trends, and I have seen the need for good translation services rise higher and higher.
Statistics from the U.S. Census tell us that the increase in the Hispanic population between April of 2000 and April of 2010 was a staggering 43%, making Hispanics the fastest-growing minority group in the country.
We are never going backwards in time, only forward, and there is never a better time than today to take the next steps for securing the future of your business. Why not use your marketing budget to make your website and printed materials multilingual before the end of the fiscal year? Call us, I’m sure we’ll have a great time working together on your message, too.
Thanks for stopping by. And remember you are always invited to leave comments; I love hearing from you!
Martha
PS – Here’s something fun and new: you can now find me online with the Escúchame Expert Program! This is a virtual community for Latinas to network, blog, post videos, build your business brand or just navigate the site and find interesting information about how Latinas are changing the way the world views Hispanics, as Escúchame says, one Latina at a time. Just click on the link above to check it out. You will meet new colleagues and find “Expert” referrals there, as well.

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